branding your cannabis business
cannabis brand identity services done right
A logo may seem to be a mere icon or symbol accompanied by text, but it is much more than that. A brand’s logo is the most important visual aspect when trying to communicate with consumers. Along with your logo, you’ll also need to set guidelines for your colors, font types, and other visual elements to round out your visual branding. An effective visual brand identity makes a good first impression, and helps your products stand out.
It takes professionals to create visual identities that communicate your brand’s values, attitudes, and their overall mission. An effective visual identity must be unique and powerful to help separate your brand from the pack.
cannabis brand guides
One of the most important aspects of creating an effective brand is consistency. In order to market your business to an audience, consistency is needed to enforce a uniform look-and-feel in your marketing and messaging. How is this communicated to an entire company?
The answer is what is known as a Brand Guide or Brand Guidelines. Ad Astra Cannabis Branding can help your cannabis business codify and compile their branded visuals, language, tone, culture, and content creation guidelines into an easy-to-use guide.
cannabis brand marketing
Brand marketing is a form of marketing that promotes your cannabis brand overall, creating a bridge between your brand, products, services, and consumers. The most effective brand marketing will help the consumer associate your brand identity with your overall marketing message.
Brand marketing encompasses more than putting your name and logo in every possible place and expecting to grow an audience or increase sales. Too many businesses concentrate on short-term strategies. Brand marketing requires a long-term strategy and quite a bit of effort. Often times, the effort required far exceeds the bandwidth of in-house marketing and branding teams. We can help.
cannabis brand strategy for your business
So, what is brand strategy exactly and why is it important for cannabis-related businesses? Brand strategy lays down the guidelines on the how, what, when, where, and to whom you are communicating your overall brand message to. A clearly defined and executed brand strategy should lead to a more consistent brand message overall. An effective brand strategy should also create a strong emotional and memorable connection with consumers, and lead to higher brand equity.
Your brand strategy should be a long-term plan and should be easy to adapt or scale as time moves forward and new opportunities and or obstacles show themselves. The cannabis industry is a young industry and your brand strategy needs to be flexible and relies on innovative thinking. For example, if you are a medical marijuana brand you also want to plan for legalization and entering the recreational markets with as little pain and effort as possible. This is a pioneering industry, it requires innovative thinking, creativity, and flexibility to be successful.