E3 Services - Ad Astra Cannabis Branding

Digital Marketing Proposal

E3 Service Group

Goals and objectives

E3 would like to improve their online brand presence, improve their ability to market digitally by increasing in-house bandwidth and market to a larger audience. Another priority is E3 needs to be found both locally as well as nationally and internationally. E3 is in a very Social Media and Directory heavy service industry.

Digital Marketing Proposal

General

Ad Astra proposes that E3 implement an organized and centralized system to improve in-house bandwidth, and effectiveness of digital marketing. This would include:

Directory listings (dashboard - Ad astra does)

Improves local SEO, findability, and integrates with GPS systems as well as voice search. Comes with a dashboard. Ad Astra would handle this service. It’s relatively lost cost and a must for anyone in your service industry. We can get you accurately listed in anywhere from 40 directories to over 100. It’s important for local SEO. It also increases the chances of E3 being found.

Reputation and Review Management (Dashboard - DIY)

Improves local SEO, findability, and integrates with GPS systems as well as voice search. Comes with a dashboard. Ad Astra would handle this service. It’s relatively lost cost and a must for anyone in your service industry. We can get you accurately listed in anywhere from 40 directories to over 100. It’s important for local SEO. It also increases the chances of E3 being found and chosen. E3 needs to be at the same level as the more successful service industry businesses.

Social Media Management (Dashboard - DIY)

Centralized dashboard to improve in-house and out of house bandwidth. Allows for scheduling posts, analysis, the ability to sync posts across multiple social media platforms (5) and improve marketing campaigns. Upgrades include the ability to analyze the competition, customer posts tracking, RSS feeds, 3rd party content creation, and more. The 5 social media platforms: Google My Business, Linkedin, Instagram, Twitter, and Instagram are the big 5 for cannabis as well as HVAC services.

Google My Business Optimization (Ad Astra and e3)

Google My Business is an often overlooked and ignored aspect of local SEO. If you show up in search results map listings you get more click throughs, if you have 4 to 5 stars you get more click throughs. Another aspect is optimization, as well as posting regularly.

Linkedin

E3 needs to get on Linkedin, it’s super cannabis friendly, all the professionals use it for networking and promotion. I see grow and build pictures all the time. Ad Astra proposes establishing a more prominent presence on Linkedin through posting as well as networking. Linkedin also has built in marketing tools E3 should be leveraging. The Social Media dashboard should improve this.

Local and Organic SEO

Invest in and implement a monthly SEO plan mainly focused on local SEO as well as domestic and international (organic). Create keyword campaigns, mainly focused on the services provided and the cannabis/hemp industries. The SEO plan can be slow burn or overly aggressive and done more quickly depending on monthly budget. Ad Astra would handle this service.

Create Niche Market Landing Pages aka Target Marketing Funnels

If E3 is servicing more than the cannabis industry, then what are some of the more lucrative or busy industries? Create landing pages for those niches. Don’t limit yourself if you need more quality leads, bring in local revenue as well as revenue from different niche markets. Denver is growing rapidly and needs a lot of service industry providers. These landing pages also allow for geographic targeting, for example “Michigan Cannabis HVAC Experts”.

DIY, Do it With Ad Astra, Ad Astra Does It – Centralized Digital Marketing Dashboard

We also want to keep in mind that many of these apps and dashboards have the ability to be kept in-house (DIY), to do it with Ad Astra assisting in some areas, or to just have Ad Astra do it. For example, creating a dashboard that allows in-house marketers to post to 5 social media networks, track the results, track competition, take care of customer reviews, manage online reputation, etc. would be in one dashboard. It greatly increases bandwidth and is a gold mine for organizing data for marketing.

Organize, Centralize, and Synchronize:

The centralized dashboards and increased bandwidth should assist in the ability to carry out organized marketing campaigns across multiple channels and platforms. This allows for more efficient marketing as well as increasing the audience you are marketing to. It would also naturally lead to more effective marketing campaigns and an increased ROI. Many service industry companies have marketing teams and or use marketing companies, these dashboards and the assistance of Ad Astra should allow for E3’s marketing team to compete. Tools and automation plus templating systems are the edge for smaller marketing teams. It is very difficult for one person to coordinate and carry out all these tasks without the proper tools.

Digital Marketing Solutions

Below is a typical branding, marketing, and sales funnel. Ad Astra proposes that E3 concentrate their digital marketing on the first 4 of the 5 steps. Step 5, Advocacy can be implemented as the first 4 steps are improved. Please note that Ad Astra has bolded the services we provide.

Awareness & Stimulus

Social Marketing Pro + Dashboard*
Begin Newsletter Data Collection*
Promotional Video(s)*

Findability & Search

Local & Organic SEO*
Optimize Google My Business*
Directory Listings Sync and Pro +Dashboard*

reputation & Research

Review and Reputation Pro +Dashboard*
Review Requests & Responses Apps*
3rd Party SEO Optimized Blogging

Conversion & Purchase

Website, Lead Capture, & Niche Landing page*
Online Booking (Calendly)*
Zoom or Video Meeting Software*

Awareness & Stimulus

Social Marketing Pro + Dashboard*
Begin Newsletter Data Collection*
Promotional Video(s)*

Findability & Search

Local & Organic SEO*
Optimize Google My Business*
Directory Listings Sync and Pro +Dashboard*

reputation & Research

Review and Reputation Pro +Dashboard*
Review Requests & Responses Apps*
3rd Party SEO Optimized Blogging

Conversion & Purchase

Website, Lead Capture, & Niche Landing page*
Online Booking (Calendly)*
Zoom or Video Meeting Software*

Digital Marketing DashBoard

Many services, but not all, can be implemented and run through a centralized dashboard. This makes it easier and more effective for the in-house E3 marketing team and any 3rd party contractors to run your online marketing. The service industry is all about Local SEO, Directories, map rankings, reviews, Social Media, and client advocacy. All of these services minus SEO can be controlled and analyzed using the dashboard. The dashboard also centralizes all your analytics in one place. It would also allow for the E3 marketing team to compete with larger companies.