Ad Astra proposes that E3 implement an organized and centralized system to improve in-house bandwidth, and effectiveness of digital marketing. This would include:
Improves local SEO, findability, and integrates with GPS systems as well as voice search. Comes with a dashboard. Ad Astra would handle this service. It’s relatively lost cost and a must for anyone in your service industry. We can get you accurately listed in anywhere from 40 directories to over 100. It’s important for local SEO. It also increases the chances of E3 being found and chosen. E3 needs to be at the same level as the more successful service industry businesses.
Centralized dashboard to improve in-house and out of house bandwidth. Allows for scheduling posts, analysis, the ability to sync posts across multiple social media platforms (5) and improve marketing campaigns. Upgrades include the ability to analyze the competition, customer posts tracking, RSS feeds, 3rd party content creation, and more. The 5 social media platforms: Google My Business, Linkedin, Instagram, Twitter, and Instagram are the big 5 for cannabis as well as HVAC services.
Google My Business is an often overlooked and ignored aspect of local SEO. If you show up in search results map listings you get more click throughs, if you have 4 to 5 stars you get more click throughs. Another aspect is optimization, as well as posting regularly.
E3 needs to get on Linkedin, it’s super cannabis friendly, all the professionals use it for networking and promotion. I see grow and build pictures all the time. Ad Astra proposes establishing a more prominent presence on Linkedin through posting as well as networking. Linkedin also has built in marketing tools E3 should be leveraging. The Social Media dashboard should improve this.
Invest in and implement a monthly SEO plan mainly focused on local SEO as well as domestic and international (organic). Create keyword campaigns, mainly focused on the services provided and the cannabis/hemp industries. The SEO plan can be slow burn or overly aggressive and done more quickly depending on monthly budget. Ad Astra would handle this service.
If E3 is servicing more than the cannabis industry, then what are some of the more lucrative or busy industries? Create landing pages for those niches. Don’t limit yourself if you need more quality leads, bring in local revenue as well as revenue from different niche markets. Denver is growing rapidly and needs a lot of service industry providers. These landing pages also allow for geographic targeting, for example “Michigan Cannabis HVAC Experts”.
The centralized dashboards and increased bandwidth should assist in the ability to carry out organized marketing campaigns across multiple channels and platforms. This allows for more efficient marketing as well as increasing the audience you are marketing to. It would also naturally lead to more effective marketing campaigns and an increased ROI. Many service industry companies have marketing teams and or use marketing companies, these dashboards and the assistance of Ad Astra should allow for E3’s marketing team to compete. Tools and automation plus templating systems are the edge for smaller marketing teams. It is very difficult for one person to coordinate and carry out all these tasks without the proper tools.
Feel free to contact us if you have any questions or if would like to discuss your project. Initial consultations are FREE.
*We will not share your information with anyone, this information is used strictly for communication purposes only.