Cowboy Up Brand Identity
Cowboy Up is an Austin Texas based CBD edibles and drink company that was recently founded in late 2020. They approached Ad Astra claiming that they needed something bold. They had communicated to us that while most of the agencies in the industry did good work it was not what they were looking for. They were impressed with our ability to be bold and work outside the cannabis brand trends they had been researching.
When we met with the staff at Cowboy Up the first thing we noticed was how passionate and motivated everyone was to be part of the new CBD industry. They used words like “bold, big character, vibrant, grab life by the horns” when describing what they were looking for. Add passion to the list and off we go.